Et tu, News Café? an Ocean Drive classic succumbs to the 2-for-1 game

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Ordinance sponsor Commissioner Mark Samuelian said, “It’s an issue that we’ve had in this community for way too long.”

“The signage is not clear and can be misleading, it’s aesthetically not pleasing, and anything that slows down pedestrian traffic is a problem,” he said, noting the boards clog the narrow pedestrian walkways and slow things down as visitors stop to read the signs.

I asked Samuelian, the ordinance sponsor, about my experience. “I’m not familiar with the circumstances around that one business,” he said, but added “We are making progress. We are committed to making more progress. My bottom line is, enough is enough.”

“We think that this is going to be a step as part of our overall umbrella to help with / eliminate bait and switch.”

Samuelian acknowledged there may be other ways around the issue such as making a 2 for 1 offer verbally at a table but he said the problem “doesn’t lend itself to one silver bullet. It takes a multi-prong approach.” He noted updated requirements for menu pricing and an increased emphasis on enforcement. “I never expect that one change is going to be that one final solution but I see it as a basket of good ideas that, in combination, I think we’re actually addressing the problem.” He pointed out that some businesses that used to engage in bad behavior are no longer doing so or are gone.

July 16, 2019 | RE: Miami Beach | Et tu, News Café? an Ocean Drive classic succumbs to the 2-for-1 game