Miami Beach is investing close to $3 million to produce a thematic month-long concert series to activate South Beach’s next spring break, as the city hopes to attract a mature crowd.
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“We’re going to be appealing to this diverse older demographic because we do not want to be positioned for Spring Break – we do not want Spring Break,” said Commissioner Mark Samuelian. “We want to have arts and cultural programming.”
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“We have set aside [this funding], and the commission has voted to fully fund this,” said Mr. Samuelian, “because it is strategically important for South Beach.”
November 18, 2021 | Miami Today | Beach invests $3 million for spring entertainment
